Content Director - Founder
With over 20 years’ experience on the Interwebs, Tim does the digital strategy and content stuff.
A seemingly schizophrenic existence as copywriter, strategist and suit has served him well over the years in delivering him into the role of content marketer.
Tim has been immersed in the digital world – in content, marketing and advertising - for the last two decades, across Australia, New Zealand and the UK. He specialises in digital strategy, content strategy and content development. He has been responsible for defining and creating content and campaigns for a wide range of clients, from financial services and automotive to government and healthcare through to FMCG and retail.
Before PING, Tim was a founding partner at Suede Digital (2001 – 2011), the Online Director and a founding partner of the advertising agency LOVE, and the strategic director at APL Digital. Over this period, he has worked with a vast range of blue-chip clients, including Thrifty, NRMA, Panasonic, Nestlé, GSK, KIA Motors, Mercedes-Benz, Tourism Australia, Dell, TAL Life, Coca-Cola, Ford Motor Company, BP, Mobil, Pfizer, Commonwealth Bank and Top Shop (to name but a few!).
Borderline OCD (a virtual prerequisite of a seasoned copywriter), when not dissecting content with a large red pen he is ensuring all items in his office are arranged in a comfortingly rectilinear fashion.